As the owner of ResearchSight, I am pleased to launch this web-sight for those who share our commitment to the research process and consumer insight. Business has been good since I started the company one year ago and I am optimistic the market will continue to recognize the value we provide to clients and colleagues.

Most of our current studies address questions related to how minority populations in the US (Hispanics, African-Americans and the LGBT segment) make decisions about where to shop and what to buy. We are also exploring how the rapid growth of certain minority populations is shaping the nature of the US and the markets we serve.

We are working hard to open up new opportunities in the burgeoning area of sustainability. Our focus on Sustainable Nutrition is designed to help uncover new opportunities for companies and consumers to work together to improve human and environmental health at a global level.

Our recent white paper entitled Putting Nutrition Professionals to Work provides a critical foundation for this new effort. We hope that this collaboration with Bauman College will be useful not only to nutritionists but also the many entrepreneurs and leaders who are shaping the organizations of the future.

We will be using this blog to describe our research as well as thoughts on research design, branding, politics, culture and industry. We welcome requests to address specific questions. We also hope that you will join us in working to build companies that serve stakeholders as well as the cultures and planet that make business possible.