“Self-reflexivity” can be defined as the process by which one considers how their social history, context, values, family, friends, colleagues and biases impact their methods and conclusions. In this sense, self-reflexivity is at the heart of objectivity and true scientific rigor.

Yet the notion also stands in sharp contrast to the tradition of science which views the analyst as an emotionally detached observer. In reality, many of us— even the best analysts—are not totally detached from our work. Thus there is a need to reflect on Self during many analyses as we consider the degree to which we have engaged in truly objective, unbiased analysis and decision-making. Put simply objectivity is hard work, not simple “scientific” detachment.

As we enter a new age of cultural transparency—one in which people openly use social media and social networks to evaluate theories, leaders and peers— I believe that self-reflexive processes will become increasingly important. Indeed, as the world’s people become better educated, they will increasingly demand more objective, data-driven leadership in business and politics. This will require that leaders [1] understand and study their own thought processes and biases and [2] reflect on Self as they labor to avoid bias.

In short, it may be that self-reflexive processes have the power to create real transparency in business and politics and, therefore, a more prosperous and peaceful society.