As the Obama administration works to make the U.S. a healthier, stronger and more competitive nation, concepts such as Sustainable Nutrition are becoming more important. Thought leaders such as Ed Bauman and Alice Waters have championed lifestyles and ways of eating that benefit not only the individual but also our country and planet. Such frameworks— built on tradition and supported by modern science— may very well be the wave of the future. Indeed, it seems quite evident that consumers are increasingly embracing concepts like Sustainable Nutrition as they seek ways to live in a simpler, less expensive and healthier way.

These developments and others suggest that companies should be working harder than ever to provide consumers with products that will help them achieve their healthy aspirations while reducing their carbon footprint.

Like other analysts and executives around the world, we’re introducing concepts such as Sustainable Nutrition to big business. And it seems clear that the Obama administration— together with millions of supporters— will stand shoulder to shoulder with those of us who work to create and advocate healthier, more responsible ways of living. Indeed, this is the kind of work that is necessary in order for our nation to gather much needed strength and provide the kind of leadership that the world needs.